Zoek een Boek
2021
Client(s):
OBA
Design Challenge:
OBA, also referred to as the libraries of Amsterdam, wanted to develop a product that allows teens (9-16) to select books from (school) libraries to increase teen readership across the Netherlands. The most important requirement was to make the app recognizable to use, so teens weren’t deterred by an awkward UI/UX experience.
Process:
Atlas went through multiple design stages before settling on a more ‘cool’ looking character with a bit of a fun attitude instead of a designated ‘guide’ character. This way, teens would be more attached to the character and actively enjoy using the app instead of just following a static character.
In addition to the new street based character, I added to their corporate identity with a vibrant graffiti theme, adding a touch of fun and playfulness.
By seamlessly integrating these elements into the screens, I created lively and interactive animations, uniting the essence of young teen spirit with the huge world of reading.
Earlier Prototype using a ‘friendlier’ Atlas design.
My Approach:
With this project, the focus was entirely set on making reading fun and appealing to a younger audience. I made the decision to fully enhance the visualization of the app while still staying true to OBA's corporate identity. With this mindset, I decided that a mascot character with a humorous edge would fit very well to help users enjoy the experience. This character, named Atlas, has a very street-like demeanor and way of speech.
OBA character designs
